Alexander David Baldock was born 21 November 1970, is a British businessman, former banker and now the chief executive officer (CEO) of Currys plc (formerly Dixons Carphone).
It is the Group Chief Executive of Currys and joined the Board in 2018. It is a member of the Disclosure Committee. And he was educated at Oundle School, followed by a degree in modern history from Worcester College, Oxford.
Background of Alex Baldock
Alex Baldock was CEO of Shop Direct (2012-2018) where he led the delivery of the digital transformation of Shop Direct, now the Very Group, from a catalogue retailer to the UK’s second largest e-commerce pure-play, delivering four consecutive years of record growth in sales, profits, customer satisfaction and colleague engagement.
Before that, he led the successful transformation of Lombard (2008-2012), and commercial director at Barclays. He started his career in strategy and operations consulting with Kalchas and Bain & Company, is a scholar of Worcester College, Oxford.
Alexander David Baldock is a non-executive director of RS Group plc and member of the Audit and Remuneration Committees.
CEO contact information
|CEO Full Name
|Alexander David Baldock
|CEO Email Address
|North Acton, London, United Kingdom
Currys Executive team
- Eileen Burbidge MBE – Independent Non-Executive Director
- Tony DeNunzio CBE – Deputy Chair and Senior Independent Director
- Ian Dyson – Chair
- Magdalena Gerger – Independent Non-Executive Director
- Bruce Marsh – Chief Financial Officer
- Fiona McBain – Independent Non-Executive Director
- Gerry Murphy – Independent Non-Executive Director
- Adam Walker – Independent Non-Executive Director
- Nigel Paterson – General Counsel and Company Secretary
Currys is a British electrical retailer operating in the UK and Republic of Ireland, owned by Dixons Carphone and selling home electronics and household appliances. Established in 1927, Currys expanded the range of goods sold and from the 1960s became a major retailer of household electrical items.
Alexander David Baldock Net Worth
As the Group Chief Executive Officer of Currys, the total compensation of Alex Baldock at Currys Plc is GBX1,038,000.
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